Which is considered a key factor for retail offer viability?

Parking availability is indeed a key factor for retail offer viability because it directly impacts customer access to the store. If potential customers find it difficult to park near a retail location, they may choose not to visit, leading to decreased foot traffic and sales. A retail business needs to be easily reachable and convenient for shoppers, which includes having sufficient and accessible parking options.

In contrast, while factors like local competition rates, seasonal sales trends, and advertising methods play important roles in retail strategy, they do not directly affect the immediate physical accessibility of a store as parking does. Local competition can influence pricing and product offerings but does not inherently impede a customer's ability to shop. Seasonal sales trends affect how products are marketed and stocked but are more about timing than accessibility. Advertising methods can draw customers to a store, but if parking is inadequate, the effectiveness of those advertisements may be diminished. Thus, parking availability stands out as a critical factor for ensuring that customers can physically access and engage with a retail offer.