Which factor is NOT part of the information gathering for retail?

Employee satisfaction is not typically considered a primary factor in the information gathering process for retail. When gathering information for retail, the focus is usually on elements directly related to the operational and strategic aspects of the retail environment.

Location, for instance, is crucial as it affects foot traffic, customer reach, and visibility. Improvements refer to strategies or enhancements that can be made to increase sales, optimize inventory, or enhance customer experience. Accessibility is also vital, as it determines how easily customers can reach and navigate the retail space, influencing their likelihood of shopping there.

While employee satisfaction is undoubtedly important for a healthy workplace and can indirectly affect retail through productivity and customer service, it is not a direct factor in the immediate decision-making or strategic planning related to retail locations or operations. Hence, it stands apart from the other factors listed in this context.